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The Best For Your Pet

What makes our raw pet food so good?

100% Natural

Our recipes are 100% natural, containing no grains or fillers. We only use ethically sourced ingredients, including human-grade, high-quality meats and the freshest vegetables and fruits.

Health Benefits

Our customers have noted many health benefits since feeding our raw food. By feeding a BARF diet, you ensure your dog receives vital nutrients to keep them healthy.

Pets Love It

With our expansive range of products, there is something for every dog, no matter their age, weight, breed, or taste buds. Check out our recipes and find your dog's favourite today.

Cost Effective

At Natural Instinct, we believe in giving your pet the best nutritious raw food in the most cost-effective way. Use our custom Food Calculator to guide you; it's not as expensive as you think!

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*Guideline only. Variable factors like lifestyle, appetite and temperament can all impact on a pet's weight. Cost is approximate only and is based on Natural Chicken 1kg as at August 2025.

Raw Cat Food

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The best for your pet

100% natural, containing no grains or fillers

Our recipes are 100% natural, containing no grains or fillers. We only use ethically sourced ingredients, including human-grade, high-quality meats and the freshest vegetables and fruits.

OUR INGREDIENTS

The best for your pet

Why not try...

Three packages of Natural Instinct dog food on a green background
Natural Instinct Natural Tripe & Turkey
Natural Tripe & Turkey
Sale priceFrom £5.29
Natural Instinct Working Dog Chicken & Salmon
Working Dog Chicken & Salmon
Sale priceFrom £4.69
Natural Instinct Simply Green Tripe Working Dog Food
Simply Green Tripe
Sale priceFrom £4.69

Don't just take our word for it...

Laura

Great!
Our fussy dog is enjoying the switch to this raw food. So far it appears to have helped to resolve his sensitive stomach issues which is a massive bonus! The food looks good quality and has no smell, in comparison to other dog foods we've purchased. Very happy so far.

Emma

Great value raw food
Natural Instinct raw food is great value for money! It is much cheaper than the brand we were using and includes all the same great ingredients - our dog loves it! Delivery is quick and easy and we will definitely becoming repeat customers.

Geoffrey

Excellent and friendly service
Placed an order by phone with a very helpful and knowledgeable member of their sales team. The order arrived next day in perfect condition and also correct. I will be ordering from them again and will recommend them to others.

Circular image of a golden retriever dog standing in a field of yellow flowers
Jane

Excellent products
I switched my dog from tinned food to Natural Instinct, all I can say is best thing I have done. The food gives him a healthy balanced diet, there's a great selection of flavours, delivery is next day.

Gary

Brilliant company
Natural Instinct are a great company, their food is excellent for my dog, he's never bored of it, and they're only a phone call away if you need advice.

Dorothy

Excellent Product great service happy dog
Friendly helpful service and excellent products supported by great advice. Delivery on time and well packaged. My dog Pipin is thriving on their dog food and treats.

Natural Instinct proudly supports...

Our Frequently Asked Questions

If you're new to raw feeding, you may want to learn a little more about our food and how it works. Here are the answers to some of our most frequently asked questions.

Natural Instinct raw pet food is Biologically Appropriate Raw Food (“BARF”) for dogs providing a balanced, nutritional and delicious diet.

Our recipes are packed full of the highest quality produce. Ingredients range from a wide variety of raw meats with bone and offal to a selection of the freshest fruits and vegetables.

Natural supplements are also included, packed full of additional vitamins, antioxidants and nutrients such as sea kelp, Scottish salmon oil and spinach.

All our recipes are made using meats and poultry and ethically sourced fish with the freshest fruit and vegetables.    

We do not use any artificial additives, colours, preservatives, fillers or grains.    

This will sometimes mean that our products may vary in colour and texture from batch to batch, but we never use any nasties.  

For more information on our ingredients, click here

The ideal for all dogs, is that the transition is trouble free and there are no periods of excessive wind, diarrhoea, or constipation. In order to achieve this, the best way to transition dogs from a high carbohydrate processed diet to a low carbohydrate, high protein raw meat and bone diet, is to do a gradual transition over 7-10 days.   

Day 1 
This is the exciting start!  Take a spoon, the size of which will depend on the size of your dog or cat.  For example a teaspoon is recommended for a toy breed and a tablespoon for a large breed.  Taking that spoon, replace a spoonful of your dog or cat’s current food with a spoonful of raw at each mealtime.  

Day 2 
Following on from day 1, we would recommend increasing 1 spoonful amount per day, for example, day 2 you would introduce 2 spoonful's of raw and decrease the equivalent of their current food.  

Days 3-10
On day 3, you would include 3 spoonful's of raw so each day, you continue to gradually increase the amount of spoonful's of raw and decrease the amount of the current food until your pet’s feeding bowl is full of yummy raw food! 

Good to know…  
If your dog has a loose stool at any stage, we recommend reducing the amount of raw food for three days to stabilise the stool before returning to increasing the raw food levels.   

For the first month of feeding raw, digestive enzymes and probiotics can be added to the diet for dogs with any dietary issues or a history of diarrhoea or constipation. Natural Instinct's Zoolac Propaste is great for this! 

Yes, raw food is completely safe when purchased through a reputable brand. 

As with handling any raw meat and before you touch anything else, you should ensure that your hands are washed with soap and water.   

Clean and disinfect any surfaces and utensils that the raw pet food comes in to contact with - whether it is your fridge shelf, the area used to prepare the food, your pet’s bowl and the utensils you used. Ensure everything is cleaned as soon as it is no longer in use to ensure surfaces and utensils are always clean and free from potentially harmful bacteria.  

Unfortunately, once your order has been processed it is not possible to amend it.

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