About us

Here at Natural Instinct, we are passionate about pets. We believe a healthy diet also plays a significant role in our and our pets' lives! Our devoted team is committed to providing our customers and their furry friends with high-quality, complete, balanced raw pet food, treats and bones.

We believe raw food is the best natural diet for dogs and cats, feeding as nature intended, free from artificial additives, colours, preservatives and fillers. And that is exactly what we produce for your pets- the most delicious, natural, and complete raw frozen meals full of goodness and high-value nutrients.

We offer a no-stress, no-mess way to feed raw! Our food is delivered straight to your door frozen; all you need to do is defrost, serve and watch your pet fall in love with their mealtimes.

We aren't just passionate about your pets; we care about you, too! At Natural Instinct, we pride ourselves on our outstanding customer service team and providing a first-class experience for our customers.

As the pet food industry's raw food sector continues to grow, we aim to educate as many pet owners as possible on the benefits of feeding pets a raw food diet.

Our Ranges

Natural Instinct is inclusive for dogs of all life stages and health problems. Whether your dog has joint issues, a sensitive stomach, allergies, teething issues, or needs to shift some extra weight, there is something for everyone, including cats! Explore our ranges and find the perfect match for your furry friend!

Packed with the freshest meats, fish, fruit and vegetables, our Puppy range offers specialised recipes without the need for supplements. It provides your puppy with a completely balanced and healthy diet. Choose from a range of rich and tasty flavours to find your puppy's new favourite raw dog food and help keep them satisfied and full of life as they grow!

Packed full of fresh meat, vegetables and fruit. There are options for all life stages, tastes and different diet requirements, from our popular Special Diet recipe to Senior with added natural supplements. The Natural range offers complete meals with no need for supplements.

This range is just what active working dogs need – tasty, healthy meals that give them the energy to work and support their busy lifestyle. Our Working Dog range contains slightly higher meat content and added vitamin C, making it the perfect recipe for hard-working dogs. All our Working Dog recipes include vegetables and fruit and are complete meals which require no additional supplements.

Suitable for dogs and cats, this is our complementary pet food range that can be used alongside our complete foods or as a base for homemade raw feeding for dogs and cats. Simply choose one of our pure meat selections, 100% meat with raw bone (Pure Green Tripe and Pure Beef do not contain bone), and use it to create tailored healthy meals for your dog or cat. Alternatively, these recipes can be used as an occasional treat!

Have you tried our delicious Frozen Treats yet? Check out our range; there's something for everyone, whether you have an elderly dog with joint issues or need a treat for growing dogs. There is something for everyone and they're sure to be a hit with your furry friend!

Why not treat your pet to some of our delicious Frozen Bones? Did you know chewing the correct type of bone can have significant dental health benefits and a calming effect on pets? That's why we believe bones are an important addition to your pet's raw food diet.

We all like a treat now and then, don't we? We think our pets do, too. That's why we have an ever-increasing range of tasty dehydrated treats for your dogs and cats to enjoy. Whether you're training or treating your pet, there is something for everyone, no matter the occasion!

For more information, visit our Frequently Asked Questions HERE or call our Customer and Sales Support Team on 01276 608500, chat with us on Live Chat or email us at hello@naturalinstinct.com

Lovingly made in Surrey

All our recipes are made using the freshest meats, poultry and ethically sourced fish. Our complete dog food recipes also have added fruit and vegetables. We do not use any artificial additives, colours, preservatives, fillers or grains. With a wide variety of flavours, you should find something to suit your dog and cat's tastes and needs.