About Us

Here at Natural Instinct we are all passionate about pets.  We are convinced that a healthy diet plays a huge role in not only our own lives, but the life of our pet too!  We are a passionate team, dedicated to providing our customers and their furry friends with complete and balanced raw pet food and treats of the highest quality. 

We believe raw food for both dogs and cats is the best natural option for them, feeding as nature intended, free from artificial additives, colours, preservatives and fillers. That is exactly what we produce for your pets – the most scrumptious, natural, complete frozen meals full of goodness and high value nutrients.  

We offer the no stress, no mess way to feed raw!  Our food is delivered to your door frozen, all you need to do is to defrost, serve and watch your pet enjoy their mealtimes! 

Not only are we passionate about pets, we care about their owners too!  We pride ourselves on our outstanding customer service. 

We hope to see the raw food sector of the pet industry continue to grow and aim to educate as many pet owners as we can on the benefits of feeding raw.

Our Ranges

Whether you have a puppy or an elderly dog, we have something for all life stages.  Even if your dog has piled on extra pounds or you have a fussy feline, we have something for them all! 

Keen supporters of British produce, we support British Farms and use the freshest meats, fruit and vegetables in all our recipes 

Natural Dog Range 

Packed full of fresh meat, vegetables and fruit. There are options for all life stages, tastes and different diet requirements from our popular Puppy recipe to Senior with added natural supplements.  The Natural range offers complete meals with no need for supplements. 

Working Dog Range 

This range is just what active working dogs need – tasty, healthy meals that give them energy to work and support their busy lifestyle.  Our Working Dog range contains a slightly higher meat content and added vitamin C making it the perfect recipe for hard-working dogs. All our Working Dog recipes include vegetables and fruit and are complete meals with no need for supplements.

Pure Range 

Suitable for both dogs and cats, this is our complementary pet food range that can be used alongside our complete foods or as a base for homemade raw feeding for dogs and cats.   

Choose one of our pure meat selections which are 100% meat with raw bone (Pure Green Tripe and Pure Beef do not contain bone) and use it to create your own tailored healthy meals for your dog or cat or alternatively, these recipes can be used as an occasional treat! 


We all like a treat now and then don’t we?  Well we think our pets do too, which is why we have an ever-increasing range of yummy raw and dehydrated treats for your dogs and cats to enjoy.  These can be used as on occasional treat or for training your dog or cat! 

For more information visit our Frequently Asked Questions HERE or call our Customer and Sales Support Team on 01276 608500, chat with us on Live Chat or email us at hello@naturalinstinct.com 

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