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Raw Dog Food as Nature Intended

Raw Dog Food
as Nature Intended

Your dog is designed to eat raw by nature!

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My English Toller, Laula, LOVES Natural Instinct! I had always been optimistic about changing to raw but have been pleasantly surprised!

- Auriane Favre-Whitmore & Laula


Approved by vets.
Recommended by breeders

  • Human-grade, quality British ingredients
  • No grains, no fillers, no bulkers, no nasties
  • All the nutrients your dog needs
  • Easy no-mess raw feeding - Just thaw and serve

Choose the range that suits your dog's needs

  • Natural Dog Food

    Complete Natural Range

    Packed full of fresh meat, vegetables & fruit with no need for supplements

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  • Pure Dog Food

    Pure Range

    Complementary fresh feed, ideal for creating healthy dog food meals at home

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  • Working Dog Food

    Complete Working Range

    Slightly higher meat content and added vitamin C to support a hardworking lifestyle

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In a Hurry? Why not try our most popular dog food
  • natural_instinct_natural_dog_food_chicken_1kg

    Natural Range


    From £2.25

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  • natural_instinct_working_dog_food_chicken_1kg

    Working Range


    From £2.65

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  • natural_instinct_natural_dog_food_puppy_1kg

    Natural Puppy Range


    From £2.75

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Our raw pet food is
100% safe and natural

All our raw foods comply with DEFRA requirements and we are proud members of PFMA and PIF

PFMA and PIF Logos

Want to know more?
We've got the answers!

How do I transition my dog to raw food? What are the benefits of raw feeding? Visit our FAQ page to find the answers to the most common raw feeding questions.

Learn more

Refer a Friend

Get £10!

We say "thank you" by giving a £10 discount for each new customer you bring us and that new customer will also receive a £10 discount too!

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Puppy Packs

Are you a breeder?
Get FREE Puppy Packs

Our Breeders Club entitles registered breeders to 30% off food orders* as well as Puppy/Kitten Packs for their litters' new owners.

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