Our Values

Why feed Natural Instinct raw pet food?  


Our raw food diet for dogs and cats follows the motto "you are what you eat". Our wholesome and delicious meals for your pets are the no stress, no mess way to feed raw! 


Here are just a few reasons why you should feed your dog or cat Natural Instinct. 


We only use the finest ingredients 


Our raw pet food only contains the finest ingredients. All recipes are made using the freshest meats and poultry and ethically sourced fish and are made at our own facility in Surrey, UK.  We use the freshest fruit and vegetables as well as natural supplements to create wholesome and delicious meals. 


Our raw meals and treats are yummy! 


Our yummy raw food meals and treats pass the waggy tails test with flying colours! There are plenty of different tastes and textures available, so even if you have a picky puppy or a fussy feline, we are sure we will have something they will enjoy! 


It is a healthy and balanced diet for your pets 


Just like us, our furry friends need the perfect diet to maintain strong bones, muscles and digestion. Getting the balance right means you will have a much happier and healthier dog or cat, both on the inside and out.   Our complete recipes are all perfectly balanced to ensure your pets are getting just what they need, as nature intended. 


Feeding Natural Instinct is convenient 


We really do offer the no stress, no mess way to feed raw. Our food is packaged in easy to store tubs in various sizes.  It will arrive frozen at your door when ordered direct from us and all you need to do is simply defrost and serve, its that easy! 


Quality your pet deserves 


Not only are we passionate about the food we make, we take it very seriously.  All our recipes comply with FEDIAF guidelines. 


Regulatory Approvals 


Our own manufacturing site has been approved by the Animal and Plant Health Agency (“APHA”) for the production of raw pet food for dogs and cats. We are inspected regularly by APHA and carry out all required microbiological testing for Salmonella and Enterobacteriaceae.  


Our APHA approval number is 40/044/8114/ABP/PTF and our Registration Number with Trading Standards is GB/304/R06/0147 


HACCP (Hazzard and Critical Control Point)  


We have an excellent HACCP plan in place. 


Pet Food Manufacturers Association (“PFMA”)  


We are members of the PFMA and were a founder member of the Raw Food Group.  The PFMA launched best practice guidelines on the Manufacture of Raw Pet Food, which has been developed in conjunction with Defra, the Animal and Plant Health Agency (APHA), Public Health England (PHE) and the Food Standards Agency (FSA). As members we had an input in this document and adhere to the guidelines 

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