Our Recipes & Ingredients


What's important to your customers when choosing a raw pet food? 

We never compromise on quality or price.  Proud supporters of British farmers.

Our complete recipes have the freshest fruit and vegetables and we do not use any artificial additives, colours, preservatives, fillers or grains. 

Variety is the spice of life which is why we love developing new recipes, as well as our popular seasonal Limited Editions such as Christmas Feast, to tempt and treat dogs and cats with every meal. 

Our recipes offer something for every dog and cat from those needing to gain weight to leaner options for those who need to shed a few pounds! Here's a little more about each of the ingredients we use: 


The chicken we use at Natural Instinct is ethically sourced. We don’t believe in battery farming and we don’t believe in feeding our pets with food we wouldn’t consider good enough quality to eat ourselves. 



Natural Instinct lamb recipes are naturally higher in fat and therefore an excellent source of energy for dogs that need to gain weight or use up lots of energy in work. 



We source our beef from a local supplier - we’ve found it’s a staple favourite of many dogs, plus it’s an excellent source of protein. 


Green Tripe 

Our only non-human grade meat – green tripe is a natural source of digestive enzymes helping to purify and cleanse the blood and remove toxins, parasites and fungus. Green tripe also improves metabolism, hormone function and boosts the immune system. It is also a fantastic source of natural probiotics. 


White Tripe 

Our white tripe is green tripe that has been washed and had the fat trimmed from it. We use this particular tripe in our Natural Special Diet as it is easily digestible meaning it is great for those dogs that have sensitive digestion. It is also very low fat so perfect for dogs that need to lose a little weight. Our white tripe is washed not bleached. This ensures all quality nutrient values are maintained. 



A much drier meat than chicken, turkey is ideal for dogs that may be allergic to other sources of protein. It is also relatively low in fat, so great for doggies on a diet. 



Sourced from one of the finest game suppliers in the UK, duck is relatively high in fat, so can be used to help with weight gain and is ideal for working dogs with higher energy levels. 


Our salmon is responsibly sourced from Scottish salmon farms and is a rich source of omega 3 fatty acids and vitamin D. Salmon is very good for the immune system as well as joint health.

White Fish Mix and Herring 

As with the salmon, our white fish and herring is an excellent source of omega 3 fatty acids and vitamin D as well as being a low calorie protein source. This makes it a great ingredient for dogs and cats that need to lose a little weight. 

Fruit & Vegetables 

Fibre, omega 3 essential fatty acids, enzymes, antioxidants, phytochemicals, soluble carbohydrates for energy - all the added ‘good stuff’ that keeps them healthy and full of life. As dogs can’t process cellulose, we grind all fruit and vegetables twice to ensure our pets can absorb all the beneficial goodness. 
Our complete recipes for dogs include:  

Carrots High in fibre and good source of antioxidant-rich Beta Carotene, well known for its eye and skin health benefits. 

Butternut Squash High in fibre and antioxidant-rich in vitamin C. 

Apples High in fibre and good source of many vitamins. Complex carbohydrates also help maintain a steady blood sugar level. 

In addition to the highest quality meats, fish, fruit and vegetables we also add the following to many of our complete recipes: 

Sea Kelp  contains more than 60 minerals, amino acids, simple and complex carbohydrates, iodine and calcium.  

Scottish Salmon Oil  has a high omega 3 content to aid with skin, coat, joint health and general well-being. 

Spinach  contains B complex vitamins and many phytonutrients that have numerous health promotional properties. 

Brewer's Yeast  is a fantastic source of B vitamins which help break down carbohydrates, fats and proteins which provide the body with energy. Brewer's yeast helps support the nervous system, helps maintain the digestive muscles and is good for the skin, eyes and liver. 

Flaxseed oil  used in our Country Banquet recipes as an alternative to salmon oil. This provides an option for those cats with fish allergies. Flaxseed oil is a great source of healthy fatty acids and is also very good for inflammation. 

Wheatgrass is known as a "superfood" and brings many great qualities to our Country Banquet recipes.  It is rich in vitamins, minerals, antioxidants, enzymes and phytonutrients. Wheatgrass is also a powerful detoxifier, especially of the liver and blood.  

Barley grass  is well known for its cleansing and detoxification of the body. Barley grass is a multi-nutrient rich food loaded with vitamins A, B1, B2, B3, B6, C, E and K. Also containing zinc, iron and calcium.  

Spirulina  is a highly absorbable protein and good source of iron. Spirulina is also a great source of vitamin B12, calcium and antioxidants.

Thyme is very good for gastrointestinal problems. It is also high in fibre, antioxidants, vitamin K, calcium and iron. 

Sage  is known for its antibacterial and antioxidant qualities and can aid digestion. 

Bilberry  is a great digestion aid and high in antioxidants. 

Taurine  is an essential amino acid for cats. Our cat foods are naturally high in taurine as they are made using meat but we add taurine to our Country Banquet Fish recipe. 

Vitamin C is a natural antioxidant that’s essential for healthy joints and ligaments, we add extra vitamin C to our Working Dog range (except Working Dog Puppy) and our Natural Senior recipe to help give extra support to the dogs that need it most. 

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