Health Benefits

The first question you should ask yourself is "Is my dog and/or cat a carnivore?"  and the simple answer is YES! 

Dogs and cats have evolved to eat meat and bone. The structure of their jaws, teeth and digestive system have not changed since the days that they would hunt and scavenge for their food.  This is why it makes perfect sense to feed them a diet of raw meat and bone, just as nature intended. 

Feeding a Biologically Appropriate Raw Food "BARF" diet to your dog or cat will help ensure that they are getting all the vital vitamins, minerals and nutrients to keep them fit and healthy. 

What are the benefits from feeding raw?

We receive numerous testimonials from happy customers saying that their dog's and cat's itchy skin, coat, teeth and joint conditions have been improved and often resolved following a transition to a raw food diet. 
Customers also say that problems relating to digestion, unpleasant breath and behaviour have also shown improvement. Increased health and vitality, as well as an alleviation of IBS and colitis have been named.  

Here is a list of just some of the health benefits that our customers tell us come from feeding a raw diet: 

  • Lots of energy 
  • Shiny coat 
  • Healthy digestion and bowels 
  • Healthy skin 
  • Fresher breath 
  • Dense muscle structure 
  • Strong bones, teeth and joints 
  • More resilient immune system 
  • Stools reduced & easier to clean up 

What do the experts say?


“Feeding raw food to dogs is popular. Dog owners really get the idea - dogs have thrived throughout history on uncooked food. We, humans, are told to avoid processed food because it's bad for us. Yet, previously trusted pet nutrition authorities encourage us to feed our dogs tinned foods, ultra-processed kibbles and treats laden with colourants, preservatives and flavourings. 

Pet owners care more about their animal's health, very often than their own. Health has been brought very sharply into focus during the COVID lockdown. Wanting the best for themselves and their families, including their pets, it is not surprising that people have turned to fresh, natural, species-appropriate food. 

The raw food revolution is booming in the UK, Europe, USA, Canada and Australasia because people can see noticeable improvements in their pets within days of changing to raw. I say, 'don't believe the authorities, believe your pet when it comes to visibly healthy raw food choices”. 

Nick Thompson, Founding President of the Raw Feeding Veterinary Society



“As a behaviourist, I tend to get called out to dogs that are having all manner of behaviour issues or more complex training issues.  

My very first question to their owners is always “what are they being fed”?  This is because an inappropriate diet, a diet that is poor nutritionally, or one full of additives will all impact on a dog’s mental state, its physical state, arousal levels and its ability to learn new things. 

I recommend Natural Instinct to all of my clients because it is a high quality, biologically appropriate, complete raw diet. It is human-grade, ethically sourced and free from nasty additives as the preservation process is simple freezing. 

It is not ethical to attempt behaviour change of any kind, including simple training, without first addressing the dog’s most basic needs are met to the very best of our ability, and a diet of Natural Instinct goes a long way to doing just that. 

Kirsten Dillon A.Dip CBM BVBA PACT KSA AABP ABTC, Canine Specialist and Animal Behavourist  

What do our customers say?


Since starting on Natural Instinct over 2 years ago, Laula has flourished!

Her energy levels are as though she’s still a puppy and her coat is in such great condition! We’ve had zero vet visits too! 

Auriane & Laula 


“Moggsy loves her Natural Instinct meals!

To be able to have it delivered next day freshly frozen is great and the peace of mind that your pet eats the best quality food as nature intended is even greater.

We would recommend Natural Instinct to any pet owner.“

Ria and Moggsy


“We love Natural Instinct so much. Their food is so yummy and it’s keeping us healthy and happy.

Natural Instinct food is the highest quality and we couldn’t wish for better food.

Since we started eating Natural Instinct we are full of energy, healthy, happy and our coats are super shiny.”

Michaela and Daxie Trouble


"When Rolo came to live with me, his diet had been neglected and he was seriously overweight.  He needed to lose a considerable amount if he was to have lifesaving hip and spinal surgery. 

Thankfully, feeding Rolo a healthy Natural Instinct diet ensured he lost the weight.  If he hadn’t, I don’t think he would be alive today, so Natural instinct, thank you so much.”

Aly and Rolo

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