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The Nation opts for 'Puppy Love' this Valentines Day

By Natural Instinct 9 months ago 1096 Views

31% of dog owners admit they would rather spend Valentine’s Day with their beloved pooch than their significant other

  • New research shows that just under half (44%) surveyed, revealed their top dinner date for Valentine’s evening was their dog
  • As more than a quarter (27%) said their expectations of Valentine’s Day are never met
  • A third of dog owners feel more loved by their dog than their partner on a daily basis
  • Natural Instinct launches Special Edition Valentine’s Dinner for dogs to treat the special canine friend in your life

With the most romantic day of the year fast approaching, award-winning pet food brand, Natural Instinct, is launching special edition recipes of Valentine’s Dinners for dogs and cats, as it’s revealed that it’s not just humans who feel the love on Valentine’s Day.

New research, completed by over 2,000 dog owners, has revealed almost half (44%) would choose to have dinner with their dog over family and friends this Valentine’s Day, while 43% admitted to buying gifts for their beloved pooch.

However, it is not just the annual romantic celebration of Valentine’s Day that demonstrates the close bond between dogs and their owners. A third of dog owners feel more loved by their dog than their partner on a daily basis, when it comes to enjoying their spare time and more than half (57%) would choose to spend this with their dog above and beyond anybody else.

Marking the special occasion, Natural Instinct is unveiling its Valentine’s Natural Lamb Dinner for the nation’s canine friends, as well as a tasty treat. Natural Instinct raw meals contain 100% British meats and poultry, alongside the freshest fruit, vegetables and natural supplements to create wholesome, tasty and nutritious frozen dinners.

Rachel Kirby, Digital Marketing Executive and spokesperson for Natural Instinct commented,

“Dogs have long been known as ‘man’s best friend’ and it is warming to see that this friendship continues to grow with many dog owners opting to spend Valentine’s Day with their pooch, and as many as 45% even admitting to buying gifts for their beloved pets. To celebrate doggy dates this Valentine’s Day, we’re excited to launch our special edition Valentine’s Natural Lamb dinner and healthy, Chicken Heart treat, available from February 1st to treat the UK’s much-loved pups!”

Available 1st February 2020 from Natural Instinct

Valentine’s Dog Natural Lamb Dinner from £4.65

Valentine’s Cat Lamb & Chicken Dinner from £3.55

Valentine’s Chicken Hearts (suitable for both dogs and cats) £2.50


For more information, high-res images or product requests, please contact the Natural Instinct press office at or call 0207 632 4800

Notes to Editors

Natural Instinct is passionate about happy healthy pets. They understand that a healthy diet plays a huge role in your pet’s life and are solely dedicated to providing customers and their furry friends with balanced and complete raw pet food of the very best quality.

A raw food diet for your pet means feeding as nature intended, free from artificial additives, colours, preservatives and fillers.

That’s exactly what Natural Instinct creates for your pets – the most scrumptious, natural, complete and complementary frozen meals and treats full of goodness and high value nutrients.

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