Natural Instinct: Separation Anxiety Post Lockdown
PET OWNERS FEAR LEAVING DOGS AT HOME AS THE UK STARTS TO HEAD BACK TO THE WORKPLACE
Three quarters of dog owners would feel happier returning to work if they can bring their dog
- 77% of dog owners are concerned about being separated from their pet when they return to their workplace after lockdown
- Two thirds (65%) feel they have built a closer bond with their dog since lockdown began
- 42% of owners have noticed positive changes in their dog during lockdown
- 26% hope to work from home full time from now on to be with their dog, and 21% said they would work from home if their boss let them
Three quarters (75%) of dog owners would feel happier heading back into the workplace after lockdown if they can bring their dog with them, according to new research from premium raw pet food brand Natural Instinct.
The survey of 2,000 UK dog owners delves into the lives of the nation’s pooches since lockdown began, to discover more about separation anxiety as the UK population slowly returns to work.
Three quarters of dog owners (77%) admitted they will be concerned about being separated from their pet when they return to their workplace, with two thirds (65%) saying they have built a closer bond with their dog since lockdown began.
1 in 4 (26%) dog owners hope to work from home fulltime from now on, to spend more time with their dog, 1 in 3 (30%) hope to work from home part-time, while 21% said they would work from home if their boss let them.
42% revealed that they have seen positive changes in their dog’s behaviour during lockdown. Over half (52%) say their dog is happier and 29% say their dog is calmer when they are at home more.
1 in 4 (26%) do admit however that their dog needs more attention than they did before, with 22% revealing that their dog follows them around all the time.
Interestingly, a third say their dog is more active during lockdown so it comes as no surprise that the top item purchased for dogs during lockdown is new toys. The data reveals that the nation has been pampering its pooches with, on average, owners purchasing three new items for their dog since lockdown began.
Respondents also revealed they have spent on average a total of £38 on these new items, with the average spend increasing to £60 in London.
A paddling pool has made the top ten list of most popular items purchased for their dog (13%) amongst dog food, water bowl and new lead.
Lockdown has also given dog owners an opportunity to learn more about their dogs with nearly half (46%) saying they are more knowledgeable about their dogs behaviour and character, 37% their dog’s health and fitness and just over 1 in 4 (28%) about their dog’s diet and nutrition.
Top 10 items purchased for dogs during lockdown:
- Toys (45%)
- Dog food (30%)
- Water bowl (22%)
- Lead/harness (18%)
- Collar (14%)
- Blanket (13%)
- Grooming kit (13%)
- Paddling pool (13%)
- Indoor training equipment (9%)
- Water bottle (9%)
Kirsten Dillon, Animal Behaviourist and Canine Specialist comments, “One of the positives to come out of lockdown is dog owners increased understanding of their pet’s behaviours and needs. It has been a unique experience for everyone, including our canine friends, and returning to the workplace will not be easy.
Studies have shown that at least 50% of all dogs have separation issues, although sadly, it is likely to be more. So, it is very encouraging to see that dog owners are planning to work from home more often from now on to be with their dogs”.
For more advice on coping with heading back to work, you can read Kirsten’s top tips here.
For more information, high-res images or product requests, please contact the Natural Instinct press office at firstname.lastname@example.org or call 0207 632 4800
Notes to Editors
Research conducted by Perspectus Global on behalf of Natural Instinct of 2,020 UK dog owners aged 18+ from 5-8 June 2020, weighted to be nationally representative.
Natural Instinct is passionate about happy healthy pets. They understand that a healthy diet plays a huge role in your pet’s life and are solely dedicated to providing customers and their furry friends with balanced and complete raw pet food of the very best quality.
A raw food diet for your pet means feeding as nature intended, free from artificial additives, colours, preservatives and fillers.
That’s exactly what Natural Instinct creates for your pets – the most scrumptious, natural, complete and complementary frozen meals and treats full of goodness and high value nutrients.