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Natural Instinct's 'Release the Pounds' is a success following Crufts!

By Natural Instinct 28 days ago 682 Views


Premium raw pet food brand, Natural Instinct, is celebrating the success of the launch of its ‘Release the Pounds’ campaign at Crufts 2020, the biggest international dog show at The National Exhibition Centre in Birmingham.

Research commissioned by Natural Instinct revealed that 90 per cent of dog owners confessed to feeding food scraps and leftovers to their canines. Plus, over half (54 per cent) believing their dog’s health and fitness needing improving. As a result, Natural Instinct called for pet owners to ‘Release the Pounds’ just in time for Crufts.

The event featured health and fitness focused activities on the Natural Instinct stand including dog yoga, ‘doga’ with expert Mahny Djahnguiri, a doggie treadmill, a scale for pet owners to weigh their canine, as well as the option to seek expert advice from agility expert, Alison Pearce who ran a ‘doggie gym’ throughout the event.

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Held at the National Exhibition Centre in Birmingham provided invaluable health and fitness advice for pet owners and their hounds.

With the rise of pet obesity, Natural Instinct, has launched an online Doggie Diet plan giving dog owner’s health and nutrition advice for their pooch. As well as the Doggie Diet plan, the ‘Beef and Chicken Special Diet’ meal is also available for canines. The nutrient-packed meal is great for overweight dogs and contains 75% British meats with bones, low fat and is easy to digest!

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For more information, high-res images or product requests, please contact the Natural Instinct press office or call 0207 632 4800

Notes to Editors

Natural Instinct is passionate about happy healthy pets. They understand that a healthy diet plays a huge role in your pet’s life and are solely dedicated to providing customers and their furry friends with balanced and complete raw pet food of the very best quality.

A raw food diet for your pet means feeding as nature intended, free from artificial additives, colours, preservatives and fillers.

That’s exactly what Natural Instinct creates for your pets – the most scrumptious, natural, complete and complementary frozen meals and treats full of goodness and high value nutrients.

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