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Natural Instinct and Dog A.I.D celebrate longtime Partnership

By Natural Instinct 5 months ago 1491 Views


With 117 Assistance Dogs Fully Trained across the UK since partnership began

Premium raw pet food brand, Natural Instinct, is pleased to celebrate a six-year partnership with disability assistance charity, Dog A.I.D. The brand is a longtime supporter of the charity, sponsoring two Dog A.I.D dogs, as well as contributing to trainer uniforms, key marketing activity and more.

Dog A.I.D, based in Shrewsbury, Shropshire, is 1 of 8 recognised Assistance Dog charities in the UK, governed by Assistance Dogs UK. The charity assists people with physical disabilities, aiming to improve their quality of life and independence by training their own pet dog to become a qualified Assistance Dog.

Training is run by over 100 committed voluntary Dog A.I.D Trainers across the UK. The training takes place over the course of two years on average, where both the dog and owner receive specialist education and attain a fully qualified Assistance Dog status through three distinct stages. Since Natural Instinct’s partnership with Dog A.I.D began, the charity has trained over 117 Assistance Dogs.

Once qualified, each Assistance Dog receives the recognisable Dog A.I.D red jacket, provided by Natural Instinct and is kept up to date with the latest news in the twice annual, Members and Supporters Newsletter, funded by the brand. Alongside this regular support, Natural Instinct also sponsors two Dog A.I.D dogs, Bella who is fully qualified and Sera, who is in training. The brand provides both dogs with healthy, wholesome and 100% raw food, encouraging a healthy canine diet and boosting the dog’s natural ability!

Caroline Lewis, Treasurer at Dog A.I.D commented:

“Dog A.I.D is a small charity so being associated with a well-known, ethically responsible brand such as Natural Instinct is invaluable in raising our profile and increasing our reach to communities, recruiting more trainers and helping a growing number of clients nationwide.

Not only does the brand support us financially through donations and sponsorships, but the Natural Instinct team are so friendly and caring, always going above and beyond to lend a hand. We often attend similar events, such as Crufts and DogFest, and the Natural Instinct team are always there to assist in helping our tired and sometimes reduced ability attendees prepare and pack down stands. We are extremely grateful to the whole team at Natural Instinct for their support over the years and hopeful our relationship can continue.”

Rachel Kirby, a spokesperson for Natural Instinct added:

“We have worked with Dog A.I.D for many years now and continue to be amazed by the work they do. Assistance Dogs are truly remarkable, offering much-needed support to those with physical disabilities. Not only helping with daily tasks that many of us take for granted, but also helping emotionally to decrease feelings of loneliness and dependence, while increasing confidence. We are so proud to support Dog A.I.D and encourage everyone to learn more about the charity’s amazing work.”


For more information, high-res images or product requests, please contact the Natural Instinct press office at call 0207 632 4800.

More information on Dog A.I.D can be found here:

Notes to Editors

Natural Instinct is passionate about happy healthy pets. They understand that a healthy diet plays a huge role in your pet’s life and are solely dedicated to providing customers and their furry friends with balanced and complete raw pet food of the very best quality.

A raw food diet for your pet means feeding as nature intended, free from artificial additives, colours, preservatives and fillers. That’s exactly what Natural Instinct creates for your pets – the most scrumptious, natural, complete and complementary frozen meals and treats full of goodness and high value nutrients.

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