Testimonials.
What our customers think of our natural dog foods

I just wanted to say how much Teddy the Affenpinscher is enjoying his latest batch of food.   He is a year old and hasn't always been the best of eaters.  These days he actually licks the plate clean - not something I thought he would ever do.   Plus, I did wonder whether, at a waspish 5 kilos or such, he is your smallest customer?   
Val (and Ted)

I have been competing in dog agility for over ten years now, so it is important to me that my dogs are in optimum health and physically and mentally fit. I have been feeding my dogs a raw diet since they were young. Luckily, I have never had any health issues with either of them. When I found Natural Instinct's raw diet I thought I would give it a try. I can’t claim super improvements in my dogs' health because they are basically getting the same food as I have fed for years, but its just made a whole lot easier for me. Another bonus is my dogs love it! It is very convenient and is absolutely great for stuffing into giant Kong toys. I can fit a whole meal in the large Kong and let them take ten or fifteen minutes to clean the Kong out. It's also great for people that feed raw and are worried about bones, this way the dogs get the nutrients the body needs without it being essential to top it up with bones - although mine would be most upset if I deprived them of their bones! Thank you Natural Instinct.
Lee Windeatt, Kent

Being a typical labrador, my 11 year old rescue dog Peggy is like a dustbin and will eat anything (and she has done!). So when my friend recommended me to Natural Instinct Dog Food I knew that she would eat it... however it is the change in her health and physical appearance that has really pleased me. Her coat became sleek and shiny within a week of me giving her the food and a lot of her grey has disappeared. Her eyes which are showing the first signs of cataracts became bright and have a renewed twinkle to them and everyone is saying how well and much younger she looks. Before she used to gobble up her dried food without chewing it, but now she will lick the fresh meat at a slower rate and I am sure this is much better for her digestive system as well as being nutritionally far superior - and as a lot of people have already pointed out, there is far less waste. Well done Natural Instinct! I shall spread the word across the Midlands!! (p.s apologies for the photo - she is very camera shy!)
Rachel, North Warwickshire

Hello, I just wanted to write and say how wonderful your puppy food is. We had Zeb at 8 weeks old and he came with recomendations for a supermarket kibble. I immediately changed him from this after finding out that there was more nutrition in the packaging than the food, and then changed him to a superior kibble. I thought all was well, until that is the wind took over. Having a deep chested dog I was aware that wind was a factor so we put up with it for 4 weeks until I could not cope any longer, our lovely pup was banished to the other room. Then someone recommended your food and I was sceptical at first, but having tried the puppy packs I was amazed! No farts!!! My boy is now 8 months old and is moving onto the other Natural Instinct meats for a bit of variety, but I just wanted to say a huge thank you for providing the barf diet in such a convienient way, I dont have to worry about mixing foods or making sure he has all the vitamins he needs, its all done for you. And as you can see from his photo's, he is the happiest, shiniest healthiest pup I know!  
Nadia, Midglamorgan

Dear all at Natural Instinct, Just wanted to let you know how glad I am that I use your puppy food. Humphrey came to me from the breeder on a dry food which he raved about but I didn’t like the idea of this and looking into the ingredients found it was not such good quality as I had initially thought. Humphrey ate it but didn’t really seem to enjoy his food and had major wind issues! He could clear a room! I continued to research and found Natural Instinct. The chap I spoke to on the phone had loads of time to talk to me and was really knowledgeable and helpful. It arrived in easy to defrost packages and it smells wonderful; seriously, I could cook it and eat it myself, it smells that good! Humphrey eats it with great relish from the minute I put the bowl down until it’s all gone, and continues to lick the bowl long after it’s finished. I can hear him clanking about in the kitchen! He is hardly ever windy at all - this is such a vast difference and his poos are as they should be – non smelly and quite compact and hard, much easier to pick up and dispose of. Also there are less of them, hoorah! It must be right to have food as nature intended. He also goes mad for the dried liver treats – great for training. And I have just tried him with one of your bones – he has spent hours and hours happily chewing it today which must be doing his teeth a lot of good. He is now worn out, so much so that he is fast asleep snoring on the sofa. So thank you! I recommend this product to everyone, I will use it for evermore. I enclose a photo of Humphrey as a puppy, he has grown into a well built, muscle bound dog with a very shiny coat. Everyone should try it! Yours faithfully, a very satisfied customer  
Sam Rose

Thank you for sending through our orders of Natural Instinct dog food.  Our dogs are both loving their new food and in only a week we are already seeing the benefits.   Ellie, our 11 year old rescue Vizsla has always had problems with her teeth.  We pay out over £140 every year for her to have a dental as her teeth and gums become very infected - we had tried everything else, including special kibble, cleaning her teeth manually etc, but after only a week of being on Natural Instinct food her teeth are already cleaner and her breath smells better.  We are really hoping that this year we won't have to put her through an anaesthetic and dental - all thanks to the food and bones she is really enjoying.   Henry, our 5 month old pointer has had problems with his stomach since we got him - he developed colitis when he was just 2 months old and ever since has had bouts of diarrhoea.  In the last week this has completely changed - picking up his 'deposits' is no longer the horrible smelly job it was and we are saving a fortune in poo bags!!  He is also 'putting on a bit of weight and filling out' and has a great sheen to his coat.   Overall we have been very impressed with Natural Instinct - ordering is easy and the food is delivered the next day, the staff are really helpful and friendly on the phone and happy to give advice on the best type of food and amounts - and most importantly we know we are giving our dogs a completely natural food which they love - the bowls are licked clean every meal.   Thank you to everyone at Natural Instinct.  
Sara Murray

I thought I would tell you my story. We show Australian Shepherds and have been for the last 2 years.. This was our first show dog (Jacanshe Harvest Time) and had little expectations but to our surprise he has excelled in the show ring. However that is where it stops - when it comes to food, that's a different matter.. his appetite would make a supermodel proud! We have tried all the diets possible., from buying prize cuts of meat from the butcher to renowned dog food brands... even precooked chickens from the local supermarkets. He was having none of it. We have spoon fed him, fed him from the hand, everything except intravenous feeding. Our boy Ted has been like it since a puppy, so it has been normal life for us. We then spied your stand at Manchester and asked the usual questions and got the expected answers, of how wonderful your product was etc etc.... so for the sake of a couple of £s we took a packet home. We put the required amount in Ted’s bowl he came over and sniffed it, then turned his head away (his usual response). We took the bowl away and represented it a little while later..... however, this time he ate the lot without drawing breath! In the morning at breakfast time he polished this bowl of in record time as well.... Since this point we now have a dog who looks forward to feeding time and what is pleasing to us is the fact he is now eating a diet that has the right balance in nutrition and is made from natural ingredients. So should I be telling my competitors about a dog food range that is perfect in balance and has a super response delivery time and a knowledgeable team that is happy to discuss all the benefits? I should be saying "hell no". But I think you guys have an incredible product and it is only a matter of time before you become the biggest thing since sliced!!!!!!!!!!!! Regards,
Sheridan & Emma Alder

I have 3 dalmatians; the youngest is 4 yrs, the middle one is 7 yrs and then my 10 yr old, Star. Within a few days of switching them over to your lamb mix they were full of life on walks - judge for yourself when you see the photos of the eldest at full speed running! Also they were satisfied from their meal and sleep like logs after eating. Noticeably there is no doggy breath, and I have already recommended your food to several dog owners. I think what gives it the edge over competitors is the quality of the meat used, the dogs' stools are firmer and there is little smell. I enclose photos of my happy dallies for you to see.
Dr Fiona, Gloucesterhire

I have owned, bred, shown and judged borzoi for longer than I would like to remember and have strived to produce healthy and happy hounds. Part of this is correct breeding the other part is correct rearing which includes the right diet. Feeding a BARF diet is as close to nature you can feed, and having a breed with very sensitive stomachs, and with one of my hounds suffering a gluten allergy, it is paramount I get the diet absolutely right to ensure health and fitness. I did find chopping fruit and veg mixing it with the meat a tedious and time consuming exercise, so to find a high quality meat product that contains fresh fruit, veg, omega 3 and other natural essentials was a fabulous discovery. Feeding my hounds (8) on this diet (along with raw bones) has proved not only to be time saving but it is also extremely cost effective, costing roughly less than £1.00 per day to feed an adult borzoi. A natural product that keeps my hounds fit and bouncing with health that shines through!
Alma, www.jamarqui.me.uk

Dear Natural Instinct, Just wanted to say how delighted we are with the Natural Instinct Food. As you know our Leo has been suffering from ear problems on and off for about 4 years and it has been so bad that at one point the vet had suggested radical surgery. Her story is very similar to your own dog's problem. We persisted with a non-surgical option asking the vet if it could be food related and started an exclusion diet for all proteins that she had previously had in her diet. We thought we'd cracked it when we put her on a quality 'hypoallergenic' complete dog food but unfortunately the problem returned at the end of last year. That's when I found your website. We were desperate to find something that would help poor Phoebe as each time the ear infection returned she was in a considerable amount of pain and became quite depressed. I am delighted to report that within a week of starting the new diet all of her symptoms disappeared and she is back to her normal bouncy self. As well as the obvious benefits to her I have peace of mind because you guys have done all the 'science stuff' to provide the right balance of nutrients. All we can say is that it works for us and I have enclosed a photo to show another satisfied customer! Many thanks
Nik, Norlfolk

We have been feeding Natural Instinct to our Weimaraner, Ben, for the past several months.  We had fed raw prior to this but I was always concerned in case I wasn't getting it right! What can I say? Ben absolutely loves it, he's always loved his food but had never "sung" for it like he does for this!! He is coming up to 9 years but you would never think it to look at him, he's so full of energy, sleek and his coat gleams - I know he is getting everything he needs in this food, not only meat of excellent quality, but also fruit, veg and all the nutrients he needs.  It's conveniently packaged, it arrives the following day after ordering, in fact I congratulate the company on being so super efficient, a rarity these days!
Carol, Dorset

Thank you so much for developing a natural dog food that my dog loves! I have always fed him raw food as I couldn't bear the thought of him eating dried pellets of what goes under the name of dog food! This is so convenient, well packaged and I know he's getting all the nutrients he needs without me worrying if I have got the balance right. I work in a dog related industry and whenever my customers complain of their dogs having itchy skin, digestive disorders or behavioural problems,  I never hesitate in recommending they try Natural Instinct. The dog food industry has been crying out for this kind of affordable alternative, so well done you and I will continue to spread the word !
Mary - Barking Mad Home from Home pet care

I wish to tell you how fantastic your Natural Instinct products are! After trying other well known brands of dog food at last I have found a perfect feeding diet for my Irish Setter Raffles. He has improved in health dramatically since changing his diet to Natural Instinct. Before, his coat was very dry and he had quite a few skin problems. Now his coat is just like wet silk, his skin problems are a thing of the past and his energy levels and allertness have increased a thousand fold. He has no bad dog breath nor tartar on his teeth and as you will see from a recent photograph he is the picture of a dog in excellent health. I put this down to feeding him your products, he loves the food and the proof of the benefits of feeding Raffles Natural Instinct is there for all to see. We receive many comments about Raffles' coat ie, what products do we use on his coat and of course the answer is none - this is all down to his excellent diet. Regards
Lynne, Bedford

I have never seen Huggy so interested in his food, usually he would go outside while I'm getting it ready but no more - now he follows me to his fridge in the garage and won't lose sight of me. He stands waiting wagging his tail waiting for his Natural Instinct and he licks his bowl so clean that you wouldn't think food had been in it. He obviously so much prefers this food, the quality is EXCELLENT! I think I'm feeding my dog better than some humans eat! It's an amazing food, and I wish I had come across Natural Instinct sooner. Delivery is excellent, the food still frozen when received, and they are very helpful people at the other end of the telephone; what more could we want. Thank you so much Natural Instinct !!! I have a very happy dog !!
Janette, Lincolnshire

I am so pleased with this natural food.  Charlie cannot wait to get to his bowl and waits to lick out the packaging.  Like the other dogs who have this food, he also does not poo as much! The bones are also much enjoyed.  I am not only impressed with the food but with the service received by this company - friendly and very helpful. Thank you.
Margaret, Brixham

Can I say how very impressed I am with your product! It is what we careful dog breeders have been crying out for from the dog food industry. A food quite obviously created by dog lovers, for our pets.   I have french bulldogs and one of my girls has a tender tum.  Even though I have always fed fresh food, I did have to be very careful from day to day as to what she had so as to avoid an upset tum.  I thought the proof in the quality of your product would be her digestibility of Natural Instinct meals, and how keen they were to eat at each meal.  Low and behold, even I was impressed with the standard of production and delivery and above all, the food.   It is obvious that the standard you set for the freshness of the meat you source is very high.   My dogs have always enjoyed their food but sometimes at their leisure; this isn't the case with their Natural Instinct dinner. Heads in and bowl being chased around the kitchen until they are nearly as clean as when I filled them up!  A BIG THANK YOU from me and my dogs and pups of the future, may you go from strength to strength.
Lesley (Abbeymill French Bulldogs)

Natural Instinct is incredible - I’m so pleased to have discovered it.  It’s amazingly easy to use and I think really good value for money as well as being super-nutritious and clearly delicious to dogs.  Also my King Charles Spaniel ‘Cassius’ was (slightly) on the portly side before we discovered Natural Instinct but after a few weeks on your raw food he has regained his svelte shape again and his coat now looks wonderfully glossy and healthy
Claire Norrish, London

We recently ordered from you for our Labradoodle puppy, who was suffering from severe diarrhoea, itching & bad wind!! & had started to refuse her dried dog food. After speaking to our Vet we decided to put her on BARF, that’s where you came into the picture. She has now been on your food for nearly a week and the results are simply amazing!!! We now have a calm (sometimes) pup who literally asks for her meals.....firm stools, glossy coat and NO wind problems!!! Kindest regards
Sharon, Powys

What a fantastic product!!! My dogs have been BARF fed for the past 12 years, including raising a litter of puppies. Imagine my dismay when my supply of chicken carcass and wings dried up and I was forced to use supermarket chicken. All this has changed on finding Natural Instinct. The dogs love the food and are brimming with health, even Lily who has a very delicate digestion, following a gastric torsion. Their coats are shiney, skin supple, stools small and firm. I now spend my days off work with my dogs rather than preparing their food. Thank you Natural Instinct
Jane Hedges, Satinbaze Flatcoated Retrievers

Wow, your product it fantastic, I have been feeding my labradoodle Colin a BARF diet since he was a puppy, he is now 5 years old, and I'm so glad that you feel as passionate about feeding your dogs as I do. Although I do like making up his meals your product is so convenient and looks and smells wonderful. I have never looked back on feeding the BARF diet. Why? Because like your product it's natural, and the definition of "natural" (in the oxford dictionary) is "Provided by nature, not artificial". I am always spreading the word about feeding a natural diet, now I am spreading the word about your marvellous food, and as you can see by the picture Colin looks good on it. Many Thanks
Sue, Poole

We are absolutely DELIGHTED with Natural Instinct. Having fed both my Miniature Bull Terriers on Tripe previously, we were looking for a raw alternative that contained the carbs too! Molly has been suffering from IBS and I'm so pleased to say that Natural Instinct has made an impact in helping her with this. Both Molly and Ziggy simply LOVE the lamb and chicken. And we're looking forward to trying the lamb mix as our next purchase.  Thanks again for a great new alternative!!! This is how dogs should be fed! Attached is a piccie of Molly licking her bowl clean!
Anna, Molly and Zig, London

Just a quick note to say how happy I am with your products. It is so much easier than having to make everything myself from scratch. My girls just love everything I have purchased so far and I have noticed a difference in their coats already with a nice shine developing. However, can you please send a set of ear plugs with my next order as the whining and screaming from them both when they see the packets come out of the fridge is deafening!!
Sheryl, Aberdeenshire

Thanks again for the wonderful product - for such a fussy dog to be eating is great. He has so much more life and everything you said is true, every dog owner should try it
Emma, Brixham

I have owned German Shepherds for the best part of 20 years and they are renowned for having a delicate digestive system. This last dog has been a nightmare to feed. I cannot let him have any food other than his normal dinner without having him suffer with diarrhoea.
However, I was introduced to Natural Instinct and I have to say that he has suffered no problems whatsoever from the first day. He loves the food and it obviously agrees with his delicate stomach. I am so pleased that I have at last found a quality mix which from observation, is doing him the world of good. His coat has improved considerably since he has been on the diet; it has become softer to the touch and very glossy. Even his nose shines!
Mrs J Brock, Devon

I own an 8 year old Labrador who I rescued over a year ago. As we all know, Labradors will eat anything and thrive with few problems. However, I decided to try a raw food diet for him as he does suffer from arthritis and I had heard that it can help with this. He has now been on Natural Instinct for 4 months and he has made great improvements in his mobility. This is mostly noticible at night when he has previously struggled to climb the stairs but seems to have no problems with this now. It is also obvious how much more he looks forward to his meal times and it seems that what I give him now is far more interesting and tasty compared to the dried complete food I had religiously stuck with in the past. The fact that it seems to have reduced the amount of poo I pick up by half means that I am a total convert!!!
Sue, Surrey

I received my 1st order today and I’m so impressed. I’m a catering Manager and your food looks better than what the butcher delivers to us. I have 2 mini Schnauzers and I’ve always cooked them fresh meat and vegetables. My main concern with that kind of diet was whether they would be getting their correct nutrition as I was cooking everything. I didn’t think they would eat the raw food, but I needn’t have worried. They were so desperate to get in the box when I was unpacking it they almost took my hand off. They woofed the meal down so quickly, which is pretty amazing as they normal just pick at the food. It’s a great product and I would strongly recommend it. Many thanks
Gill, Guildford

[One of my dogs] Lucy has a particularly delicate tummy and I have always had to be very careful with what I feed her. She and Pepper are loving their new feeding regime and I can see for myself by what comes out of Lucy that she is doing very well on it. Gone are the 'runs'. I now have deposits that are healthy and pickupable, and that is such a bonus. I am very nearly a vegetarian myself and in fact can be quite squeamish when it comes to dealing with raw meat, but from my point of view the fact that the meat is so obviously good quality and looks and smells so fresh, I have no problems with it at all.I have taken up your suggestion of replacing a meal every so often with one of the bones and that has proved to be a great treat - and makes them work hard for their food. Natural Instinct is a quality product and I am really pleased that I found out about it. Best wishes.
Barbara, Norwich