A Bone And Raw Food diet
Made from all natural ingredients
Fresh meat, bones, fruit & veg
NO grains or fillers of any kind!
Biologically appropriate

If you have any questions phone 01276 608500


How much should I feed my dog?


It is generally accepted that your dog should eat around 2% to 3% of its body weight per day. Therefore a dog weighing 10kg should be eating approximately 200g of food per day.

A puppy from 8 weeks of age will require between 4% to 6% of its body weight spread over 3 or 4 meals per day until the age of about 9 months, when you may gradually decrease to the recommended adult diet.

However, this can vary tremendously from dog to dog, and only you will know whether your dog leads a particularly active or sedentary life, and you should alter the portion sizes of your dog’s meals accordingly. Your dog should have a natural waist and you should be able to feel your dog’s ribcage but not see it!

Each portion of Natural Instinct is hand-made and pre-weighed at approximately 1kg (exact weight may vary slightly owing to the variations in the mix of each portion), and you can simply keep any unused portion of a bag in the fridge or freezer until next meal time. Remember, however, that you should not re-freeze any portion if it has already defrosted.

We set out below a GENERAL guide to demonstrate the amount of Natural Instinct an averagely active dog should eat per day. In addition, your dog can enjoy our lamb bones or treats a few times a week. If your dog is not used to eating bones, we recommend starting with a lamb bone once or twice a week.




Typical breed Weight as an adult dog Amount of Natural Instinct per day (approximately)
Chihuahua, Yorkshire Terrier, Toy Poodle up to 4.5kg 100g
Miniature Poodle, Scottish Terrier 4.5kg to 11.5kg 200g to 300g
Cocker Spaniel, Beagle, Springer Spaniel 11.5kg to 22.5kg 300g to 400g
Collie, Boxer, Labrador, Golden Retriever 22.5kg to 34kg 500g to 700g
Great Dane, Malamute, St Bernard, Mastif over 34kg 700g

How to feed your dog

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